Peace Love & Happiness!
In 1967 San Francisco played host to a counterculture movement that changed music, fashion, politics, art and Bay Area history. Dubbed the Summer of Love, it was a time when 100,000 free spirits convened in the neighborhood Haight-Ashbury in pursuit of peace, love and happiness." The city was a hub of psychedelic exploration, centering around the Haight-Ashbury district where bands like the Grateful Dead, Jefferson Airplane and Janis Joplin called home. June’s Monterey Pop Festival was the pinnacle of the summer, bringing together tens of thousands of people for three days of music.